The entire banking industry and the business community was in a state of excitement on Friday as First Bank unveiled a unique brand campaign at Ebony Cinema in Lagos.
Mounting the podium to reel out a well-tailored slides before brand journalists and business Editors, Head of Brand and Stakeholder Management at FirstBank, Mr. Olayinka Ijabiyi while sharing insights into the journey of the development of the campaign as well as the bank’s 130 years legacy and still counting, emphasized that there is a ‘GIANT’ in every employee, every customer, and every stakeholder – a giant dream, a giant possibility, a giant idea, a giant life, a giant future waiting to be birthed, adding “Our commitment is to provide all the necessary business support, financial know-how, growth solutions, channels and platforms to bring out the Giant in You.”
The FirstBank Head of Brand and Stakeholder Management further disclosed that for their employees, customers, and shareholders, FirstBank will continue to
- Enable Growth
- Invest in Innovation
- Facilitate Acceleration
- Build Networks
- Enhance Trust and transformation. Mr Ijabiyi further revealed that for:
- Employees – “We give our staff the best platform and enabling environment to grow, learn and hone their skills, build a flourishing career, and become industry top players – respected, sought-after, financially secure and fulfilled.
- Customers – We enable, inspire and support our customers with our world of financial services to help them giant-size their dreams and live their best life.
- Businesses – We give businesses and business owners the right platforms and solutions they need to grow, initiate and execute bold ideas, break frontiers, expand into new territories and achieve giant successes.
- Shareholders – We provide our shareholders with a platform to expand their portfolios and grow their wealth”.
While echoing and emphasizing the slogan, Giant in You!, Mr. Ijabiyi however said that “FirstBank puts You First so you can Live the Giant-Life”.
He reiterated that FirstBank, will “empower, inspire, enable and support dreamers, achievers, innovators, entrepreneurs and everyday people to transcend the ordinary and begin to Think Giant Thoughts, Take Giant Steps, Make Giant strides, Achieve Giant Goals, Become Giant Successes and Live the Giant Lifestyle.” Even as he urged everyone to come on board today so that FirstBank can bring out the Giant in him.”
In an answer to a question, the Head of Corporate Communications at FirstBank, Mr. Ismail I Omamegbe disclosed that the bank will continue to live up to its Corporate Social Responsibility, CRS any day, adding that the idea of maintaining top position in the sports sector is very much afoot.
He assured that FirstBank will maintain the Elephant in it in all spheres of human endeavours.
Here is the link to the video clip of FirstBank Campaign: https://www.firstbanknigeria.com/home/the-giant-in-you/
- https://youtu.be/XvUNvQPgzAg