Firewood Jollof Nigeria unveils Firewood Jollof Festival 2.0 on November 29 in Lagos
L-R: Marketing Advisor, Firewood Jollof Nigeria, Chibuzor Chukwueke; Assistant Brand Manager, Devon Kings, Voke Emeje; Chief Executive Officer, Firewood Jollof Nigeria, Chizoma Chukwueke; Head, Regional Branch Operations, Firewood Jollof Nigeria, Feyisayo Akiwotu, and Chief Executive Officer, Penzaarville Africa, Olufemi Oguntamu, at the press briefing unveiling Firewood Jollof Festival 2.0 in Lagos on Tuesday.
The festival organized by Firewood Jollof Nigeria, has the theme: “Unifying African Jollof” and is built on the success of its inaugural edition of last year, which drew thousands of food lovers, chefs, and cultural enthusiasts from across the country. The 2025 edition aims to go a step further by promoting unity through one of West Africa’s most iconic dishes: Jollof rice.
The festival will feature a variety of activities including live cooking demonstrations, music and entertainment, interactive food experiences, and for the first time, a “West African Jollof” collaboration; a signature dish combining key ingredients and cooking influences from Ghana, Senegal, and Kenya. The initiative seeks to highlight the shared culinary identity that connects African nations, while celebrating their unique regional variations.
According to Marketing Advisor, Chibuzor Chukwueke, this year’s event will offer an enhanced experience for attendees, focusing on both cultural immersion and entertainment. The team, he noted, has implemented new structures and partnerships to elevate the festival to international standards.
Industry thought leader and founder of Penzaarville Africa, Olufemi Oguntamu, who has been part of the festival since its debut, commended the organizers for creating an event that bridges culture, community, and creativity. He described last year’s edition as “energetic and impactful” and predicted that this year’s would be “bigger, better, and richer in experience.”
Since its inception, Firewood Jollof Festival has sought to preserve African storytelling and communal traditions through food. From live performances to the smoky aroma of Jollof cooked over wood fires, the event has grown into one of Nigeria’s most anticipated cultural showcases; an authentic celebration of taste, tradition, and togetherness.
Dancers and Entertainers during the Press Conference on Tuesday.
